Wynk Music, one of many main music streaming platforms in India, is shutting down.
That’s in keeping with native sources near a brand new announcement from Wynk’s father or mother firm, Bharti Airtel, at this time (August 27).
That announcement reveals that Airtel has struck a brand new partnership in India with Apple, providing Airtel clients “new unique presents for Apple TV+ and Apple Music“.
In actuality, which means Wynk Music Premium subscribers will now be requested to transition their subscription to Apple Music.
In a press launch, Airtel confirmed: “Wynk Music has been on the forefront of providing high quality music content material for purchasers. Wynk Premium customers will roll into Apple Music and get unique presents.”
That isn’t the place Airtel and Apple’s new partnership ends: as well as, Apple TV+ will now come bundled with premium Airtel WiFi and Postpaid plans.
Oliver Schusser, Apple’s vice chairman of Apple Music, Apple TV+, Sports activities, and Beats, stated at this time: “We’re thrilled that Airtel clients in India will quickly have the ability to get pleasure from all the unimaginable content material on Apple TV+ and Apple Music.
“With our ever rising catalog of world-class movies, tv reveals and music to select from we all know there shall be one thing for everybody.”
Amit Tripathi, Chief Advertising Officer & EVP Buyer Expertise for Bharti Airtel stated at this time, “This partnership with Apple will present immense worth to our clients since they are going to now have entry to the very best content material and leisure globally.”
The closure of Wynk Music will go away native music companies corresponding to JioSaavn and Gaana doing battle with world music companies in India together with Spotify, YouTube Music, and Apple Music.
Gaana introduced in 2022 that it was shutting down its free tier and shifting to turn out to be a subscription-only platform.
Indian media broke the information earlier this month that Gaana had been consolidated into Instances Group’s listed subsidiary Leisure Community India Restricted (ENIL) in December 2023.
That transfer befell after a possible merger between Gaana and Airtel’s Wynk Music fell by.
Wynk Music launched in 2014, crossing 100 million app installs in 2019.Music Enterprise Worldwide
