The Alexa Chung Madewell Collaboration is Right here— Store the Stylish Launch

Alexa Chung wears suede jacket, black bra, and suede skirt as part of Madewell x Alexa Chung collaboration.

Alexa Chung is an It Woman— we do not have to inform you that a lot. The bonafide type icon and web character has been taking on our feeds (or, for those who have been an OG fan, our Tumblr dashboards) for over a decade at this level. So, naturally, when Madewell introduced they have been teaming up with Chung for a seasonally-appropriate collaboration, nostalgia was already part of the dialog.

The primary installment of the Madewell x Alexa Chung collaboration, which launches right this moment, seems like a product of a previous, romanticized time. Mod particulars and 70s’-inspired suede silhouettes lay the groundwork for the 14-piece womenswear capsule. Impressed immediately from Chung’s private ever-evolving type, long-line coats, basic denim silhouettes, and retro mini skirts all steal the present— particularly the suede items that emphasize one in all this season’s largest developments.

The most recent launch between Chung and the American label comes 14 years after their first collaboration in 2010— one other seasonally-apt, equally coveted fall assortment the place Chung served because the model’s “authentic muse.”

Photo of Alexa Chung for Madewell Collaboration campaign, wearing blue denim dress.

“It is a very tranquil, fairly plain, back-to-basics factor,” Chung advised The New York Occasions relating to the launch. Not like her earlier self-titled model, the items from the Madewell collaboration are way more approachable and versatile. “It’s far much less character than I had in my model, which was fairly wacky at occasions. That is sedate. A palate-cleanse state of affairs.”

Though Chung has been on my private Pinterest board since I first gained style consciousness as a quiet and shy center schooler, what she represents has been plastered throughout social media for the previous few months— in fact, I am speaking concerning the rise of indie sleeze. Whereas the Madewell collaboration would not fairly hit these raunchy, cringe-worthy early 2000s moments, components of suede and mod inexperienced make it extra akin to the underground motion’s cooler, wiser older sister. Mellow indie woman fall, maybe? I, for one, am all for it.

Photo of Alexa Chung for Madewell Collaboration campaign, wearing blue jeans and brown suede coat.

Photo of Alexa Chung for Madewell Collaboration campaign, wearing jeans, black bra, and button-down denim shirt.

Beneath, store the complete vary of the Madewell x Alexa Chung collaboration, launching in shops and on-line right this moment, September 4. Run, do not stroll, to get these earlier than they promote out— I’ve a sneaky suspicion they may quickly.