Gareth Mellor promoted to SVP, International Advertising and marketing & Communications at Downtown Music

Downtown Music has promoted Gareth Mellor to SVP, International Advertising and marketing & Communications.

UK-based Mellor will oversee the worldwide advertising and marketing and communication efforts throughout Downtown’s 4 core divisions: Publishing, Distribution, Artist & Label Providers and Royalties & Monetary Providers.

Downtown says that these divisions collectively serve over 5,000 enterprise purchasers and attain over 4 million creators & artists in 145 nations.

Mellor will report on to Chief Business Officer of Downtown Music, David Driessen, and CEO of Downtown Music, Pieter van Rijn. 

Mellor’s promotion follows the appointment of David Driessen to Chief Business Officer (CCO) of Downtown Music the place he oversees the group’s international business technique.

The announcement additionally follows Molly Neuman’s appointment as President of CD Child in June, after serving as Downtown’s CMO.

All three appointments observe Downtown’s current completion of its integration technique which merged CD Child’s operations into Downtown.

Previous to his promotion in 2023 to Vice President of International Advertising and marketing and Communications for Downtown, Mellor held the position of International Head of B2B Advertising and marketing for Downtown-company and distributor, FUGA, the place, after efficiently establishing FUGA’s international advertising and marketing presence, Mellor expanded the workforce throughout Amsterdam, London, and New York.

Mellor has beforehand held senior roles as Head of UK & Eire for Imagine-owned DIY distributor TuneCore and UK & EU Advertising and marketing Director for Kobalt and AWAL.

Mellor lately oversaw the launch of Downtown’s multi-channel, multi-year model marketing campaign, The Music Business Lives Right here.

The marketing campaign options practically 100 artists and songwriters — together with John Lennon and Yoko Ono, Tori Amos, The Hives, and Yoss Bones — alongside interviews with over 50 purchasers in a dozen international places and a number of languages.

Shifting ahead, Mellor will spearhead Downtown’s international advertising and marketing and communications technique, focusing, in accordance with Downtown, “on elevating the corporate’s place as a forerunner in progressive know-how”.

“Each day presents Downtown with a brand new alternative to construct a greater ecosystem for the creatives and companies who function inside it and I’m excited to proceed elevating their tales alongside our personal.”

Gareth Mellor,  Downtown Music

Gareth Mellor, SVP, International Advertising and marketing & Communications, Downtown Music has mentioned: “Whether or not working with generational skills like Peso Pluma or ANONHI, main the {industry} on Belief & Security initiatives or creating carefully knit partnerships with the music corporations of immediately and tomorrow, Downtown has firmly established itself because the main voice for the impartial music sector.

“Each day presents Downtown with a brand new alternative to construct a greater ecosystem for the creatives and companies who function inside it and I’m excited to proceed elevating their tales alongside our personal.”

“Since initially becoming a member of FUGA in 2021, Gareth has been an integral a part of establishing FUGA’s model presence and consciousness.”

David Driessen, Downtown Music

David Driessen, Chief Enterprise Officer of Downtown Music added: “Since initially becoming a member of FUGA in 2021, Gareth has been an integral a part of establishing FUGA’s model presence and consciousness.

“With a robust understanding of worldwide advertising and marketing, he has continued to ship distinctive results-driven work at Downtown and I look ahead to working alongside him in his new position as he continues to raise and place Downtown’s model within the international market.”

“Gareth and his efforts have proved that the Downtown story is in protected fingers.”

Pieter van Rijn, Downtown Music

Pieter van Rijn, CEO of Downtown Music mentioned: ‘’It has been a pivotal 12 months for Downtown, from unifying our core providers throughout Publishing, Distribution, Artist & Label Providers and Royalties & Monetary Providers by to successful industry-leading purchasers and main the cost in thrilling music markets as Certanejo in Brazil and Música Mexicana – our international model has by no means been extra thrilling.

“Gareth and his efforts have proved that the Downtown story is in protected fingers.”Music Enterprise Worldwide