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Rob Stringer, the Chairman of Sony Music Group and CEO of Sony Music Leisure, doesn’t give many public interviews.
For one factor, Stringer – not like his contemporaries at Common Music Group and Warner Music Group – isn’t required to face down questions from funding analysts on quarterly earnings calls.
That’s as a result of, not like UMG and WMG, Sony Music Group isn’t straight publicly traded. As a substitute it’s an necessary (and more and more worthwhile) subsidiary of the Tokyo-based Sony Company, which additionally performs dwelling to PlayStation, Sony Footage, and different key divisions.
Stringer gave a uncommon interview yesterday (October 10), nonetheless, to Bloomberg’s Lucas Shaw on the monetary publication’s Screentime convention in Los Angeles.
The duo’s wide-ranging dialog lined floor that occupies the minds of music biz varieties each day.
Subjects included Sony’s current catalog M&A splurge, which has seen it purchase rights related to storied acts together with Michael Jackson, Queen, and Pink Floyd.
Stringer additionally mentioned the ability stability between artists and labels within the file enterprise, plus the function of TikTok… and the way a lot it pays rightsholders for the usage of their music.
You possibly can watch Stringer and Shaw’s dialogue beneath, however we’ve additionally rounded up 4 issues that significantly stood out from the interview…
1) Sony Music’s boss confirmed their Pink Floyd, Queen and Michael Jackson offers… and pointed to ‘experiential’ alternatives for heritage acts.
One of many greatest revelations from Stringer’s interview at Bloomberg’s Screentime convention was the affirmation of the corporate’s current catalog offers with Pink Floyd, Queen, and the property of Michael Jackson.
Earlier this month, we reported that Pink Floyd had agreed to promote their recorded music catalog to Sony Music in an settlement price roughly USD $400 million, in line with sources.
The information arrived after Sony reportedly accomplished the acquisition of a career-spanning set of rights for one more legendary band, Queen, for over $1 billion, earlier this 12 months.
The Michael Jackson sale, in the meantime, first reported in February, sees Sony Music buying 50% of Jackson’s publishing and recorded masters catalog, whereas taking part in different revenue streams.
These three offers adopted a $150 million-plus deal in 2022 for Bob Dylan’s recorded music catalog and a $500 million-plus deal in 2021 for the masters and publishing rights to Bruce Springsteen’s catalog.
Stringer was requested why Sony has been so energetic in shopping for these catalogs and to elucidate why the reported values of the three most up-to-date offers (which he didn’t affirm) are as excessive as they’re. Stringer stated: “Utilizing the trendy artwork idea, I feel this music is priceless.”
He added that “there isn’t a worth, so far as I’m involved, for Pink Floyd” and equated the worth of the legendary British band’s catalog to a portray by Pablo Picasso.
“What worth are you able to placed on … a Picasso?” It’s relative,” he stated.
“Utilizing the trendy artwork idea, I feel this music is priceless.”
Rob Stringer
Stringer additionally confirmed that Sony “purchased identify and likeness on two of these acts”, including that Sony now owns “all of the logos [and] merchandising,” and pointed to the “experiential potential” and “occasion potential” offered by proudly owning the NIL rights.
Experiential occasions utilizing the likeness and music of famous person artists may be very large enterprise. Simply a few weeks in the past, we realized that the ABBA Voyage digital expertise in London generated over $129 million in 2023.
Legendary rock band KISS just lately bought their music catalog, plus identify, picture and likeness rights — together with their face paint designs — to music funding agency Pophouse Leisure (the corporate behind ABBA Voyage) and in addition plan to launch a digital live performance collection that includes digital variations of themselves.
Might we see an identical digital expertise for the likes of Queen, Michael Jackson or Pink Floyd? The general public’s demand for digital concert events is actually there, as evidenced by the 1.1 million guests to ABBA Voyage final 12 months.
Stringer additionally provided a little bit of perception into why he believes shopping for catalogs of legacy acts like Pink Floyd are a great funding within the streaming, noting that the viewers is getting older on “Spotify now, because it hits maturity, significantly [in] the English language markets”.
“So should you take a look at the dynamics of {the marketplace}, it implies that the share of individuals listening to older music is far larger. I feel it’s a foregone conclusion, to be sincere.”
Stringer additionally identified that Sony already had long-running relationships with “each one” of the artists with which the corporate has struck current large cash catalog offers, together with Bruce Springsteen, Pink Floyd, Michael Jackson, Queen and Bob Dylan.
“We have now loads of creative understanding and we’ve got loads of experience on the construction of these artists’ careers,” he stated.
“In order that they felt like a great match. And fairly frankly, I didn’t need any of these artists to go anyplace else.”
2) The music rights business allowed TikTok to ‘develop into MTV’
The music business’s relationship with TikTok is usually harmonious, but generally fractious.
The argument that music has performed a key function in TikTok’s progress has led some within the business to query whether or not artists, songwriters, and file labels are adequately remunerated for the usage of music on its platform.
In the beginning of the 12 months, Common Music Group pulled its catalog from TikTok, primarily as a result of, in UMG’s phrases, “TikTok proposed paying our artists and songwriters at a fee that may be a fraction of the speed that equally located main social platforms pay”.
However after a three-month licensing stand-off, UMG and TikTok struck what they referred to as “a brand new multi-dimensional licensing settlement”.
“We allowed them to be MTV and we shouldn’t have completed that. And now we’re backpedaling. They don’t seem to be a promotional platform.”
Rob Stringer
Throughout his interview on Thursday, Stringer was requested if TikTok pays Sony Music sufficient.
Stringer argued that “the controversy on that might be: Did we begin off with TikTok on the suitable word, and did we enable them to develop into what they suppose they’re, which is a promotional platform? And we most likely did.”
He added: “They don’t seem to be [a] promotional platform. They’re a vastly worthwhile company and we allowed them to be MTV and we shouldn’t have completed that. And now we’re backpedaling from that.”
TikTok’s not the one service that Stringer says must be paying extra to the music business, nonetheless.
He added: “The reality is, we should always receives a commission extra by a number of of our a number of of our DSP companions. And that’s a part of my job. It’s to ensure that we’re paid after which flip the eyes to pay.”
3) On… why he’s glad to not run a public music firm like Warner Music Group and Common Music Group
Elsewhere throughout the interview, Stringer was requested in regards to the variations between Sony and its rivals Warner and Common and whether or not these rivals being publicly traded firms profit Sony as a result of they’re required to make public disclosures, together with quarterly studies.
Common Music listed on the Amsterdam Euronext in October 2021, whereas Warner Music Group launched its IPO on the NASDAQ in 2020.
Sony Music’s father or mother firm, Tokyo-headquartered Sony Corp, is publicly traded and studies outcomes for its music unit in its quarterly monetary studies alongside outcomes for its different divisions, together with Gaming and Footage.
“Would I wish to be doing [quarterly earnings],” requested Stringer, in response to the query about his rivals, including: “Not significantly.”
Added Stringer: “We don’t even put out press releases in regards to the issues we do, which I do know generally is slightly bit annoying [for the media].
“We are able to signal enormous catalogs and we don’t inform anyone formally as a result of it’s not fairly the identical dynamic.
“Would I wish to be in that place [of running a publicly-traded music company]? No, not likely.”
“To be behind the scenes once you’re doing my job, isn’t a horrible factor.”
Rob Stringer
Stringer additionally commented on how “robust” it have to be, to be the chief of a publicly traded music firm like Common or Warner.
“I feel it’s robust and I’m pleasant with individuals within the different firms,” he stated. “I’ve labored with the top of Common [Sir Lucian Grainge] and I’ve recognized him for practically 35 years. It’s a it’s a tricky gig, that. It’s [tough] to be actually reporting again to shareholders and buyers each three months and it’s a must to speak your organization up.”
Added Stringer: “I’m lucky that I do investor evaluation conferences twice a 12 months and I contribute to the Sony quarterlies, however I’m left slightly bit extra.
I feel that [being] behind the scenes once you’re doing all your job isn’t a horrible factor. The artists are in entrance of the curtain. The expertise is in entrance of the curtain. And I feel [a music company CEO] being behind the scenes is usually higher.”
4) The facility stability between artists and labels
Stringer additionally argued that within the period of digital music, “the artists have on the very least equal energy to us, if no more energy to us, as a result of we’re a part of an general image.”
That “general image” consists of “stay, merch, branding… there’s loads of streams now of the music enterprise which are tremendous profitable, and we’re one strand,” Stringer stated.
However in fact, it wasn’t all the time this fashion.
“Once I began – I began in 1985 – [labels] managed manufacturing, managed distribution. We managed radio… We have been passport management for artists. So we had much more energy,” Stringer stated.
Nonetheless, Stringer says he doesn’t thoughts that file firms have relinquished their “passport management” credentials.
“I’ve been very snug with that,” he stated. “I needed to be the artist accomplice, I by no means needed to be a cigar-smoking fats cat!”Music Enterprise Worldwide