Don Lovinger, who lately spearheaded NBCUniversal‘s promoting bonanza on the Paris Olympics, is amongst a handful of workers exiting the corporate amid a broad restructuring of its advert exec ranks.
The overhaul was introduced Monday by Allison Levin, President of Promoting and Partnerships, who joined NBCU final December after almost 9 years at Roku. (Learn her full memo under.)
Together with the departures of some staffers, Levin additionally signaled plans to rent some new employees in rising enterprise areas. She is going to handle the adjustments in a digital all-hands assembly on Tuesday.
Of the method to sports activities, Levin wrote, “This expanded crew, which is able to now embrace all Olympic gross sales in addition to our Sports activities vertical, will leverage a unified technique throughout all sports activities belongings to maximise income from our properties and will likely be led by Peter Lazarus.” In 2022, Lazarus was promoted to the lead position overseeing sports activities promoting, whereas Lovinger was shifted into an Olympics-centric publish. His title was President, Olympic and Paralympic Gross sales. Lovinger joined NBCU in 2011 after prior exec stints at MTV Networks, CNBC and Turner Broadcasting.
“This new construction means we’re additionally saying goodbye to a few of our longtime colleagues and associates,” Levin wrote. “These selections are by no means simple, and I need to thank these leaders for his or her dedication and plenty of contributions to NBCUniversal. Our enterprise is stronger right now due to their exhausting work.
“As we glance ahead, it’s crucial that we help each other and proceed to foster a tradition of transparency and collaboration. I’m extremely bullish on our future, and with this new streamlined construction, I do know we have now the best technique, the best belongings, and the best crew in place to develop our market share and higher place us to succeed.”
NBCU mentioned it introduced in additional than $1.25 billion in advert and sponsorship income from the Paris Olympic and Paralympic Video games, a brand new Olympic document.
Right here is Levin’s full memo:
Hello All,
I’m reaching out to share an replace about our Gross sales crew. Within the 9 months since becoming a member of NBCU, I’ve been impressed and impressed by this group’s creativity, innovation, and exhausting work. By way of that point, I’ve additionally gained a greater understanding of the Gross sales group together with deeper readability on the adjustments we have to make as we glance into the long run.
Collectively, our crew have to be hyper-focused on rising the enterprise, promoting audiences first, and maximizing income for our massive moments. To finest obtain these objectives, we’d like a construction that allows our gross sales crew to do what they do finest — promote — whereas bolstering our help capabilities to extra successfully deal with operational duties, pace up decision-making and streamline processes. As well as, we have to make investments extra closely in key development areas like programmatic growth and shopper diversification.
As such, we’re making some key adjustments to how we operate as a crew. Our new Gross sales management and the important thing enterprise areas that can report into me are as follows:
· Company & Main Holding Firm Oversight: All companies and main Holding Corporations will now be led by Mark Miller and Ann Scheiner,and will likely be supported by our extremely sturdy bench of company SVPs. Mark will proceed to supervise Magna and our World enterprise in addition to assume duty for Publicis. Ann will proceed to supervise Dentsu and GroupM in addition to add OMG.
· Advertiser Diversification & Strategic Income Development: This new pillar will convey collectively key enterprise teams and be answerable for diversifying our income from new advertisers and partnerships below a brand new EVP position.
· Sports activities & Olympics: This expanded crew, which is able to now embrace all Olympic gross sales in addition to our Sports activities vertical, will leverage a unified technique throughout all sports activities belongings to maximise income from our properties and will likely be led by Peter Lazarus.
· Native: This crew will proceed to be led by Frank Comerford, overseeing all industrial efforts for the division’s native tv stations and related platforms.
Christina Glorioso will proceed to steer the coaching and improvement of our Gross sales crew by means of our Heart of Excellence program, reporting into me, and Melissa Laux will proceed to steer Gross sales Enablement, dually reporting into Karen Kovacs and me. Moreover, we may even be hiring new mid-level roles to replicate our funding in key development areas.
This new construction means we’re additionally saying goodbye to a few of our longtime colleagues and associates. These selections are by no means simple, and I need to thank these leaders for his or her dedication and plenty of contributions to NBCUniversal. Our enterprise is stronger right now due to their exhausting work.
As we glance ahead, it’s crucial that we help each other and proceed to foster a tradition of transparency and collaboration. I’m extremely bullish on our future, and with this new streamlined construction, I do know we have now the best technique, the best belongings, and the best crew in place to develop our market share and higher place us to succeed.
I’ll be sharing extra particulars with my crew about our new construction and plans for the long run in a digital All-Palms assembly on Tuesday, October 15, at 12:30pm ET (invite to comply with). I sit up for seeing you all there.
Thanks,
Alison
